Crossing the chasm — Geoffrey A. Moore

We’re passionate about diffusion-of-innovation theory and Moore’s classic Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers is impossibly predictive of technology trends.

This is a must-read for any founder, especially in high-growth stages or with a hard-science innovation. Moore is also affiliated with the Silicon Valley venture capital firm Wildcat Ventures which we liked working with in the past.