The lean startup — Eric Ries

Reis wrote the bible of Web2 innovation with The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. This is the first resource we give to professionals who are new to high-tech.

We like this book because it is readable, delivers a solid explanation of ghetto testing and A/B experiments in consumer technology, and effectively communicates the founder paradigms necessary for rapid growth and market entry.